Marketing/Licensing
Next cable TV battle pits Time Warner against Disney    There are no rules in the cable TV industry and ultimately the losers are cable TV consumers who have to pay more and more money for a product that is non-essential — cable TV.   New Jersey Newsroom.com, 7-20-10
 
The ‘Acronymization’ of school names   WKU (aka: Western Kentucky U, or “Western”) is the latest school to take charge of its branding efforts by adopting a catchy acronym. Lexington Herald-Leader, 7-11-10
 
A Long-Term Commitment    The ACC and ESPN have agreed to a new 12 year $1.9 billion dollar TV deal.   Multichannel News on 7-8-10
 
Penn State Puts Women in the Huddle   Ladies, can you imagine being in a football fantasy camp in 100,000+ Beaver Stadium? And with JoPa yelling at you?   Chronicle of Higher Education, 6-27-10
 
June 2010
Nike losing share   Nope, that’s not a typo. Nike’s women’s business is getting pounded by Skechers and Reebok.   Advertising Age, 6-7-10
 
Clash of the Titans   A lingering labor dispute in Honduras has Nike in an uncharacteristic direction: backpedaling.   Inside Higher Ed, 6-11-10
 
May 2010
Supreme Court Brings Back Old Memories for NCAA   Clips Guest Commentary   Our guest author plunges into the quagmire of antitrust law as related to sports. The case at hand involves NFL licensed products, but will not change things for NCAA licensed merchandise.   Jeffrey Sullivan, Baker Botts LLP, 5-30-10
 
Let’s Make A (TV) Deal   Despite a late bid from FOX, the ACC and ESPN agreed to a new TV contract through 2023.   thestate.com, 5-18-10
 
April 2010
Promotions Galore   Attention all marketing and game ops people! Here are some unusual ideas from Minor League Baseball.   ESPN.com, 4-26-10
 
Bowling continues as popular NCAA sport   The NCAA has granted licenses to 35 postseason bowl applicants for 2010-14, including two new bowls: the Dallas Football Classic and the New Era Pinstripe Bowl at Yankee Stadium. There were 34 bowls licensed for 2009-10.   NCAA News, 4-23-10
 
The Factors That Create Sports Fans    Recent studies have determined the determinants behind why fans follow certain sports. SportsBusiness Journal, 4-19-10
 
The King of Sports Advertisers   Budweiser has long claimed to be “The King of Beers.” In 2009 it—corporate parent Anheuser-Busch, that is—was the dominant number one in total sports ad spending.   SportsBusiness Journal, 4-19-10
 
Sunday & Monday in Indy   Clips Eyewitness Report   Two of our correspondents graciously took time off from their work and fun to report on the “day off” Sunday and the jittery Monday leading up to the championship game.   Jon Jackson & Ryan Bamford, with minimal editing by Clips Editor Nick Infante, 4-6-10
 
NCAA Tournament: More Winners than Just the Champions   CBS and other businesses are making tremendous gains from the tournament, and are hoping to continue profitably.   Business Week, 4-1-10
 
March 2010
Basketball Taking Siena to Next Levels   Siena’s perennially proficient basketball program has not only increased revenues, but it is helping to propel the upstate New York school to new levels overall.   The Albany Business Review, 3-19-10
 
Improving His Game    Social media has helped John Calipari stay ahead of the pack. New York Times 3-23-10
 
A Man with a Plan   Here’s the story behind Jim Host, the man who brought corporate sponsorships to the NCAA.   SportsBusiness Journal, 3-22-10
 
The Business of Basketball   The Syracuse men’s basketball program has turned into a $17 million dollar business.  syracuse.com, 3-19-10
 
Pack the House for Women’s Basketball   A challenge by the NCAA for WBK teams to draw the biggest crowd for one game—Pack the House—flourished once again this year.   NCAA News, 3-16-10
 
Collaboration at its Finest   Sports marketing firms have partnered with athletic departments around the country to help generate revenue.   Milwaukee Journal Sentinel, 3-13-10
 
College Football Keeps Getting Bigger and Better   College football fans showed their love of the game this past year, causing attendance numbers to rise and TV ratings to rise to great heights.   National Football Foundation release, 3-2-10
 
February 2010
Here's hoping ex-UCLA star O'Bannon drills this shot against NCAA   Clips Guest Commentary   Our guest author conjectures about the impending discovery process that could open the NCAA’s books like never before.   By Tom Hoffarth, Long Beach Press-Telegram, 2-13-10
 
What’s in a Name?    For many corporate sponsors, the stadiums bearing their name have seen plenty of wins, while others have been less fortunate.   Wall Street Journal, 2-3-10
 
January 2010
Under Armour's Kevin Plank talks shop    In an unusual apre workout interview, the irrepressible Kevin Plank outlines Under Armour’s improbable marketing success.   By Jemele Hill, ESPN Page 2, 1-28-10
 
Super Bowl Commercial Brings Different Focus to Tebow   Clips Guest Commentary   Our guest author shrewdly analyzes the impact that Tim Tebow’s anti-abortion Super Bowl ad might have on his outsized popularity.   By Clay Travis, FanHouse, 1-18-10
 
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