Marketing/Licensing
  SEC    The SEC Network is here   The SEC reached an agreement with ESPN to start its own network, beginning in 2014.   NYTimes.com, 5-2-13
 
April 2013
 MKTG    How college brands can lose their way amid March Madness   Clips Guest Commentary   Our guest author points underscores that this is the time of the year to put the best “brand forward” to a large and engaged audience.   David Haney, SportsBusiness Journal, 3-25-13
 
March 2013
 FANS    The Top 25 Most Passionate College Sports Cities   From the fertile and active minds at Outkick the Coverage comes an amalgamation of football and basketball ratings.   Outkick the Coverage, 3-25-13
 
 INCENTIVES    Paying the Way to a College Degree    More private colleges are enticing students to apply and attend based on financial stability.   Wall Street Journal, 3-12-13
 
February 2013
 MKTG    Illinois aims for stronger Chicago presence   The University of Illinois is 140 miles from the Big Ten's largest market, but there are dozens of other universities that are closer. ESPN.com, 2-14-13
 
 MKTG    Miami Hoops: The Ticket That Keeps On Giving   A zany ticket selling scheme has proven to be a boon for some Hurricane fans.  Wall Street Journal, 2-7-13
 
 FB    In era of techno / financial change, has CFB peaked?   Attendance and TV #s suggest the gold rush that has been college football for most of the last 30 yrs has peaked.   CBSSports, 1-22-13
 
January 2013
 EXPOSURE    Study: End of Football Season Produced $37 Million in Media Exposure for Texas A&M   If it's true that athletics is the window to the world from which a university is seen, TAMU is providing a great view.   Aggie athletics.com, 1-18-13
 
 LICENSING    Fan Apparel Meets Fashion   Fashionable fan apparel is now available to women.   Las Vegas Review Journal, 1-17-13
 
 WOOF    Dog Lovers Only  Adorable bulldogs rule college sports social media?   Mashable, 1-3-13
 
November 2012
 TECH    Using Social Media to Drive Revenue and Enhance Relationships   Mini case studies from UConn, Rutgers and Villanova.   digitalhoopsblast, 11-7-12
 
October 2012
 SPONSORSHIPS    IU benefits from apparel contract more than Purdue   Indiana gains more than $1 million more from its Adidas contract than rival Purdue's Nike contract.   Indystar.com, 10-16-12
 
 CONFERENCES    Sun Belt has more 'beef'   The league is striving to become the best of the non-automatic qualifying BCS conferences.   The Tennessean, 10-10-12
 
 BRANDING   Temple U. Creates a Social-Media Campaign and Sees a Surge in School Pride   “Temple Made” uses Instagram, Twitter, Facebook, and LinkedIn.  Chronicle of Higher Education, 10-4-12
 
 LAW    Judge orders ESPN to turn over contracts in Ed O'Bannon case   The order also highlights threats not only to the NCAA and its member institutions, but also companies that have profited from D1 men's basketball and football through contracts with the NCAA and members.  SI.com, 10-2-12
 
September 2012
 AMATEURISM    The End of Amateurism as We Know It?   Clips eFlash   Revealing internal emails have cast a whole new light onto the O’Bannon class action likeness case.   ESPN.com, 9-19-12
 
 BRANDING    ‘Cuse hosts USC at MetLife in the Apple   Clips Eyewitness Report   In which Syracuse U played a home game versus USC at a “neutral” site.   Nick Infante, Clips Editor, 9-9-12
 
 
 SPONSORSHIPS    IMG College delivers on its bundled portfolio    Lowe’s and Hershey’s are the latest sponsors to invest across IMG College's wide span of client schools.   SportsBusiness Journal, 9-3-12
 
August 2012
 IMAGE    College Football's Grid of Shame   The Wall Street Journal rates every team in D1-A football by how embarrassed its fans should (but likely don't) feel.   Wall Street Journal, 8-29-12
 
 
 EYEBALLS    Sports Media Realignment Is Here: Who are the Winners and Losers?   Here it is, the state of sports media right now.  In 1,764 words.  Outkick the Coverage, 8-7-12
 
 FASHION    One guy’s version   Here are 25 lines in the sand for the top college football helmet designs.   Yahoo! Sports, 8-1-12
 
July 2012
 OPS    Arkansas leads way in attendance   More than a million Razorback fans cheered on the FB/MBK/BB teams last year.   ArkansasRazorbacks.com, 7-11-12
 
 ROUNDBALL    New “post-college” basketball league to debut next summer   The-BALL (Basketball Alumni Legends League) will play in top college basketball markets.   Press Release, 6-27-12
 
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