Marketing/Licensing
July 2008
CBS to launch fantasy college football – with student-athletes’ names   Wall Street Journal, 7-29-08
 
One site’s opinion: 11 ugliest college FB uniforms    Campus Squeeze, 7-28-08
 
Iowa college football marketing gets real    Des Moines Register, 7-19-08
 
Best kind of verdict?: Both sides claim victory   Lawrence World Journal, 7-14-08 
 
Gators sign jumbo media rights deal (U-Florida signs 10-yr, $10-million per yr mktg/media deal)    SportsBusiness Journal, 7-14-08
 
College Pride, Briefly  (licensed college logos on underwear)    Chronicle of Higher Education, 7-9-08
 
June 2008
UConn/Nike apparel deal: biggest in the country?    Hartford Courant, 6-25-08
 
May 2008
Big Ten Network Celebrates Purdue Day    purduesports.cstv.com, 5-30-08
 
Happy 100th to an American icon   Orlando Sentinel, 5-29-08
 
Challenging the Swoosh: Under Armour launches footwear line   SportsBusiness Journal, 5-5-08
 
April 2008
Part basketball game, part pride event (lesbian events at Women's Final Four)   Tampa Tribune, 4-5-08
 
March 2008
A funny thing happened on George Mason’s way to Final Four   Clips Guest Commentary by Robert Baker, George Mason University, SportsBusiness Journal, 3-24-08
 
Is it worth playing host? (hosting tournament games)    FoxBusiness.com, 3-20-08
 
Entering the resale market (ticket reselling)   Los Angeles Times, 3-18-08
 
Big Money for the Big Ten   SportsBusiness Journal, 3-3-08
 
February 2008
Changes in order at CBS Sports, CSTV   Orlando Sentinel, 2-29-08
 
In the money sport, the SEC is number one   Birmingham News, 2-24-08
 
UO should clear up arena mysteries   Clips Guest Commentary by Nathan Tublitz, University of Oregon, Register Guard, 2-15-08
 
Going Global   New York Times, 2-10-08
 
New record for college football attendance   NCAA News, 2-8-08
 
Harris Poll: Football Still America’s Favorite   BusinessWire press release, 2-5-08
 
Harris Poll: Football Still America’s Favorite   BusinessWire press release, 2-5-08
 
Linking season tickets to annual giving can add to bottom line   Clips Guest Commentary by James Reese, SUNY Cortland, SportsBusiness Journal, 2-4-08
 
January 2008
Selling with their strength   go terriers.com (Boston U website), 1-29-08
 
Merchandising pays off   Savannah Morning News, 1-27-08
 
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