Marketing/Licensing
Spring Football Games Attractive to Sponsors   In a predictably move, corporate sponsors are now attaching themselves to annual spring scrimmages.   USA Today, 4-16-09
 
OK State extends partnership with Collegiate Images   Cowboys' greatest highlights will be aggressively market and protected.   Collegiate Images press release, 4-8-09
 
The biggest deal for the biggest program   Ohio State University signed a deal this week with IMG College and RadiOhio that will pay $110 million over the next 10 years in the largest multimedia-rights guarantee in collegiate sports.   Columbus Dispatch, 3-30-09
 
Courts “smack” apparel company   It’s still a gray area, but university colors are, at least for now, protected by the courts.   Athletic Business, April 2009
 
March 2009
 
Did Aztecs “sell out” to gain profit?    San Diego State makes quick buck, but draws criticism for selling naming rights of arena to a resort company (aka: casino).   San Diego Union-Tribune, 3-18-09
 
 
A New Nike Killer?   With sales of about one-one thousandth those of the Oregon juggernaut, apparel maker CRONS has a lot of room to grow.   CNBC.com, 3-18-09
 
Competition breeds success   This year’s “Pack the House Challenge” initiative in D1 attracted more than 559,000 fans to games at 184 participating schools.  NCAA News, 3-18-09
 
Fresno State Athletics will Utilize Paperless Media Guides   Lacrosse and Track & Field media guides will be online only this year.  Fresno State website, 2-23-09
 
February 2009
NCAA “Pack the House” program working well at ETSU   NCAA Grant Surges East Tennessee State University Lady Bucs Basketball Attendance   press release, etsubucs.com, 2-11-09
 
Small/Medium State Schools Benefit from Struggling Economy   Framingham State College in Massachusetts bills itself as having the feel of a small, private New England school at a third of the price.  The campaign is working; applications are rising as the economy falls.   Boston Glob, 2-1-09
 
January 2009
 
December 2008
 
November 2008
 
 
"As goes General Motors, so goes the nation." . . . will that be true for sports advertising?    By far the biggest sports advertiser of all, General Motors will be cutting back.  It’s just a matter of where and how much.   New York Times, 11-16-08
 
October 2008
 
Hello Columbus: deemed #1 sports town in the US   Scarborough Sports marketing has sifted through its info database of 220,000 18+ adults in 81 top-tier markets to arrive at a ranking of sports interest by city.  PRNewswire, 10-1-08
 
September 2008
Athletics Raises a College From the Ground Up   (D3 Adrian College ups enrollment by 57%)     Chronicle of Higher Education, 9-19-08
 
Season-ticket sales success often starts with staffing, training    Clips Guest Commentary by Matt DeFebo, UCF, SportsBusiness Journal, 9-8-08
 
August 2008
Study: Men’s Final Four generated $47 million     NCAA News, 8-28-08
 
Jets and Giants put financial crunch on their most loyal (PSLs)     New Jersey Star-Ledger, 8-28-08
 
College football ticket pricing: Where’s the threshold?   The Oregonian, 8-22-08
 
Top selling schools and manufacturers for collegiate licensed products    SportsBusiness Journal, 8-18-08
 
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