Contact CoachComm:

www.coachcomm.com

College athletics programs with CoachComm equipment:

�Clemson

�Duke

�Florida State

�Georgia Tech

�Maryland

�Miami (FL)

�North Carolina

�N.C. State

�Virginia

�Virginia Tech

�Wake Forest

�Baylor

�Colorado

�Iowa State

�Kansas

�Kansas State

�Missouri

�Nebraska

�Oklahoma

�Oklahoma State

�Texas

�Texas A&M

�Texas Tech

�Illinois

�Indiana

�Iowa

�Michigan

�Michigan State

�Minnesota

�Northwestern

�Ohio State

�Penn State

�Purdue

�Wisconsin

�Alabama

�Arkansas

�Auburn

�Florida

�Georgia

�Kentucky

�Louisiana State

�Mississippi

�Mississippi State

�South Carolina

�Tennessee

�Vanderbilt

�Arizona

�Arizona State

�California

�Oregon

�Oregon State

�Stanford

�Southern Cal

�UCLA

�Washington

�Washington State

�Army

�Cincinnati

�East Carolina

�Houston

�Louisville

�Memphis

�Southern Miss

�TCU

�Tulane

�UAB

�Ball State

�Buffalo

�Central Florida

�Central Michigan

�Marshall

�Northern Illinois

�Ohio

�Miami (Ohio)

�Arkansas State

�Idaho

�MTSU

�New Mexico State

�North Texas

�Louisiana Lafayette

�Troy State

�Utah State

�Boise State

�Fresno State

�Nevada

�San Jose State

�SMU

�Tulsa

�UTEP

�Navy

�Notre Dame

�South Florida

�Connecticut

�Rutgers

�Virginia Tech

�West Virginia

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Communications to 'Get It Done'

A FEATURE DEDICATED TO

�SIDELINE COMMUNICATION TECHNOLOGY

Clips home

What Coaches Say About CoachComm:

�Larry Coker, Miami

�CoachComm�s communication equipment insures our staff can communicate clearly and securely in all conditions.�

�Jim Hofher, Buffalo

�Our CoachComm products and communication is clear and adaptable to every stadium have played in.�

�Mike Bellotti, Oregon

�When it�s 4th and inches, you need input from your staff, not static from your communication system � Thanks to CoachComm, that input is always crystal clear!�

�Chris Scelfo, Tulane

�I�ve always been a big fan of CoachComm�s wireless sideline communication equipment. I believe it makes a difference in winning and losing!�

�Randy Edsall, Connecticut

�There is no comparison � CoachComm is the best � no questions asked.�

�Phil Fulmer, Tennessee

�We went with CoachComm�s wireless sideline communication system a few years ago and have been pleased since day one.�

�Fisher DeBerry, Air Force

�A great product. A great team. CoachComm has been dynamite for us!�

�Tommy West, Memphis

�I�m always confident in the performance of my wireless headsets from CoachComm.�

�Tommy Tuberville, Auburn

"The new remotes from CoachComm are absolutely wonderful, especially the one with the Instant Replay function!�

�Bobby Bowden, FL State

�CoachComm has taken coaches remotes to another level just like they did with sideline communications. The Commando PRO has a comfortable shape and the functionality is second to none.�

�Tommy Bowden, Clemson

�My dad and I agree and disagree on a lot of things, but when it comes to sideline communications, we both agree that CoachComm has the best system.�

�Frank Beamer, Virginia Tech

�CoachComm�s systems perform like champs in all circumstances.�

�Rich Rodriguez, WVU

�CoachComm�s headset equipment delivers our messages clearly and securely in all conditions.�

�Jim Grobe, Wake Forest

�Make sure your game day communications are clear and secure � call CoachComm!�

�Mark Richt, Georgia

�CoachComm wrote the book on sideline communications.�

�Houston Nutt, Arkansas

�I absolutely love the freedom and crystal clear sound that CoachComm�s wireless system gives us.�

�Keith Gilbertson, Washington

�You will not believe the difference CoachComm makes in sideline communications.�

�David Cutcliffe, Mississippi

�Don�t sacrifice quality to save a dollar. CoachComm�s sideline communication equipment has exceeded all of our expectations.�

�Rich Brooks, Kentucky

�I used the CoachComm-Telex headset system in the National Football League and here at Kentucky � there isn�t another system that comes close to the performance and reliability.�

�Bob Petrino, Louisville

�Thanks CoachComm! Your products and service are second to none.�

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THIS MONTH:

"A FAILURE TO COMMUNICATE?"

A packed, buzzing stadium.

A worthy but beatable opponent.

Meticulous pre-game preparation.

A coaching staff well-tuned to each other.

Well-trained and passionately motivated players.

The deafening din of tens of thousands of rabid fans.

. . .� What more could a college football coach need?

Crystal-clear, secure, reliable sideline communications.

sponsored by:

�by Nick Infante, Editor

This feature has been prepared by College Athletics Clips and CoachComm.� The purpose is to educate and inform college football coaches about sports electronics to help maximize their program's performance.

Since requirements vary from one program to the next, coaches with specific questions should contact a reputable company specializing in sports electronics equipment.� A good place to start would be CoachComm, the established leader in sports electronics, providing headsets, video and editing gear to the college, professional and high school sports markets.�

It�s no news that college football has undergone a sea change in the past decade or so. �It has become significantly more complex, competitive and expensive.� For the several dozen top tier schools (read: BCS) it�s as big time as anything can get without being the NFL. �And hundreds of programs at levels below BCS have upped the ante as well.

Even a casual observer cannot help but to have noticed the escalating one-upsmanship that heightens the standards from one college football program to the next.� Madcap spending on facilities, staffing, amenities and performance enhancement tools have ratcheted up dramatically.� In the race to outdo--and keep up with--one another, dozens of Division I programs have behaved much like NFL teams (except for open cash payments to players).

The lavishness often starts with the infrastructure.� In college football's version of "Keeping up with the Joneses,"� (affectionately known as the arms race), many obsessed programs invest tens of millions on grandiose capital projects. �Ostentatious stadium upgrades, all-weather practice fields, luxuriant athletic department offices and plush locker rooms coddle players, turn heads among bug-eyed potential recruits and facilitate generous donations from impressed alumni.� The athletics programs are supported by academic safety nets, state-of-the-art nutritional regimens and talented athletic trainers.

Once the capital projects infrastructure is set, the search for a marquee coach ensues.� He must have vision, charisma and passion.� He must have a decisive and cogent communication style.� But most importantly, he must be an exemplary leader.� He must bring with him, or assemble, a coaching staff with astute recruiting capabilities.� And he will come with a million dollar per year price tag.

After sifting through the tens of thousands of promising high school prospects, a list of recruiting targets is assembled.� Then the recruiting staff proceeds to travel, visit, woo, pitch, prioritize, rank, promise, cajole, swagger, barter, beg and negotiate with candidates and their parents.� Recruiting coaches have performed many dazzling and impassioned performances in candidates' living rooms.

And thus it usually occurs that almost all things (roughly) become equal among most programs in any given conference. �Most contending programs end up with solid player personnel, capable coaching staffs and a large and impressive stadium.

So evenly matched are the top teams that it is no wonder that game-time execution often makes the difference. �The team that deliberates decisively and executes exceptionally is the team that visits the end zone most frequently.� But there's a long step between deliberating and executing, and that's where sideline communication comes in.� On-going real-time voice communication among all coaches has become a given.� The most incisive tactics can be conjured up by one of the coaches, but if he is unable to clearly communicate to fellow coaches and players, then it is all for naught.� And that communication must allow for crispness and clarity, with no hum, static or crackling.� And with no need--or time--to yell or to ask one another to repeat themselves.

Barry Bryant, of CoachComm, the established leader of sideline communication, says, "CoachComm is extremely proud of the fact that our system is used by 89% of the Division 1-A colleges and the entire National Football League.� When you get to that level security and performance is key, that�s why they use CoachComm.��

The game of football will always be rooted in strength, speed and block & tackle basics. �However, when the eleven are on the field and the ball is about to be hiked, a high speed chess game ensues.� As many as a dozen coaches throughout the stadium expeditiously collaborate--or kibitz--on a rapidly changing series of moves and parries.� As one techno-savvy coaching staff is pitted versus the other, sophisticated offenses and defenses react, adjust and morph as the game progresses.

Today�s sophisticated productions are choreographed skillfully with sideline communications that are largely taken for granted.� Reliable headsets have allowed coaching experience and strategy to take on greater importance.� No longer is the fate of the game dependent upon the wing and the prayer of a quarterback who might have been sacked repeatedly, his head ringing and his judgment and reasoning power diminished.

To achieve effectiveness in the mind-numbing bedlam of the State U. mega-stadiums, sideline communication systems require durability and dependability.� The premier systems provide sound quality on par with home telephones (not cell phones).

The state-of-the-art in� sideline communication systems is the NG-Series from CoachComm, the most feature-rich system available anywhere.� �Unlike previous technologies, the NG-Series is frequency-agile, meaning the system is capable of being programmed to a tremendous variety of combinations.� Also, the NG-Series will accommodate ten concurrent wireless users on the sideline and virtually unlimited wired users, plus diagnostic tools for connection to stadium wiring.� Most importantly, the NG-Series features premier audio because it closely matches the wired and wireless audio quality.� So coaches on both sides of the system sound very similar.

CoachComm�s Barry Bryant says, �The creative energies of CoachComm employees have been focused on addressing problems coaches face. �CoachComm has become the dominant market leader in sideline communications because our systems perform reliably, effectively and securely.�

And how about tomorrow�s technology? �It�s exciting to imagine what could soon be. �

CoachComm, is based in Auburn, Alabama.� Established in 1991, CoachComm is the established leader in sports electronics, providing headsets, video and editing gear to athletic programs nationwide.� CoachComm is proud to be the wireless sideline communication provider for the entire National Football League, over 89% of Division 1-A colleges and thousands of high school and small college programs across the country.��� Great people, products and service make CoachComm the only name you need to know in sports electronics.

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For more information visit the CoachComm website at:�� www.coachcomm.com�� or call Doug Dickerson at 1-800-749-2761 ext. 231 or (334) 321-2300.

NEXT MONTH�S

COMMUNICATIONS TO 'GET IT DONE'

TOPIC:

�The State of Football Video / Editing Technology Today�